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At McRoberts we are changing the way that transport and logistics companies recruit. We apply digital marketing strategies to recruitment, helping our partners hire better people, faster, and cheaper. Our clients open their ATS to find very high quality candidates ready for interview, making their life easier.

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"Working with McRoberts on our PCV Driver recruitment has been a great experience. They took the time to understand the nuances of our business and used this information to create bespoke campaigns that effectively highlighted our roles to potential candidates. We have had a great experience collaborating with their team who consistently demonstrate that no task is too challenging. They are always coming up with new, innovative ideas and are quick to respond to any questions we have. McRoberts have been a fantastic partner in our recruitment success."

- Alice Capell, People Business Partner, Holiday Extras

We Get Results

We partner with industry leading transport and logistics companies such as RATP, Arriva and Tootbus. Some of our highlight results are:


of vacancies filled within 4 months for Tootbus


drivers hired for RATP in one year


saving in cost per hire for Arriva

"We are extremely pleased with McRoberts. They are going above and beyond to understand our recruitment needs and to align candidates perfectly with our expectations. From their weekly stats and meetings with Joe, their professionalism, promptness, and attention to detail have been evident throughout the digital recruitment campaign they are doing for us. We do feel valued as a client. Moreover, even though we started with McRoberts 3 months later than with other recruitment sources, we have hired more Drivers sent to us by McRoberts than any other recruitment boards combined. Definitely, we will keep working with McRoberts in our future recruitment campaigns. Well done Joe and team!"

- Mariela Juarez Duarte, HR Manager Sightseeing UK, Tootbus

Why Choose McROBERTS?

1. Guaranteed Applicant Quality

Our clients consistently feedback that the #1 thing about McROBERTS is our guaranteed quality of candidates. We only send you applicants who meet all of your criteria.

2. Reduce Staffing Admin by 80%

Stop sifting through candidate CVs and applications. We automatically reject candidates who don’t pass your screening questions, so you can spend more time on quality applicants.

3. Decrease Hiring Costs by 95%

We maximise the impact of your staffing budget by identifying cost-effective digital channels, reducing spend on less effective activities and minimising your cost per hire.

4. Boost Applicant Volumes by Over 40X

We deliver quality and quantity. By identifying the recruitment channels with the lowest costs, we increase spend on the cost efficient activities to maximise your applicant volume.

5. Seamless Integration with Applicant Tracking Systems

We seamlessly integrate with your existing applicant tracking system, sending pre-qualified applications directly to your recruitment team, meaning you keep your existing processes.

6. Increase Interview Attendance by 7X

By encouraging successful applicants to schedule an interview, we massively increase interview attendance rates, ultimately increasing your hiring rates.

7. We’re friendly, honest and hard working

Working with McROBERTS feels like a true partnership. You’ll have weekly, monthly and quarterly calls, and your team will improve their digital recruitment skills over time.

I have been working with Joe for 18 months to revitalise our driver recruitment strategy and it has been an absolute joy, From the outset he has been curious, courteous and courageous. His great skill is in really getting under the skin of the organisation and understanding fundementally what makes us and our people tick. Armed with this understanding and his in depth knowledge of the digital marketing landscape, he has been able to work closely with us to completely transform our recruitment program. We have far exceeded our expectations of what what possible when we set out on this journey and this is in large part due to Joe's continuous quest for improvement and methodical approach to finding the right solution. I highly recommend Joe to anyone, working with him will be one of the best decisions you make this year!

- Ben Parry, Head of Recruitment, Arriva


Advanced Talent Acquisition

Our recruitment strategies are designed to hire great people at scale. We use advanced digital marketing techniques to transform talent acquisition for companies big and small.

Digital Ads

Reach candidates on channels your competitors aren't using.

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Intelligent Forms

Filter the best candidates automatically to save time.

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Interview Scheduling

Boost interview attendance rates with call scheduling.

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Proposition Testing

Test and validate your proposition to boost applicant volumes.

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Email Marketing

Re-engage abandons with rich content to boost applications.

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Advanced Data

Measure cost per hire, cost per applicant and cost per channel.

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Landing Pages

Optimise conversion rates to maximise leads and applications.

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ATS Integration

Process applications in your current ATS or receive them via email.

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Account Strategy

Dedicated and bespoke strategies that change with the world.

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Experience Inspired Recruitment Marketing Today

Partner with McROBERTS and experience the power of data-driven recruitment combined with our energy for growth. Let us revolutionise your recruitment and help you fill the vacancies that drive your company forward. Get in touch with us today to schedule a consultation or request more information.

"Joe is a marketing genius and all round legend. He took over our marketing campaigns at the start of 2018 and since then we have seen phenomenal results. Joe also has a very entrepreneurial mindset so will also strive to achieve the best results in the most innovative ways. I can't recommend him enough."

Angus Drummond

"Joe is intelligent, capable and did a great job leading and managing the TVPlayer paid social media and eCRM account. I found him responsive, proactive and commercially driven which made my life a lot easier."

Ben Gandy

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"I only worked with Joe for a short while, but I found him insightful, diligent, charming and creative in equal measures. Joe is a bona fide digital marketing expert, but he's also a talented strategist and innovative, entrepreneurial thinker. I would highly recommend him."

Dan Lehner

  • What is a digital recruitment marketing agency?
    A digital recruitment marketing agency is a team of digital marketing experts who apply their skills to improve recruitment, helping companies hire more staff, increase applicant quality, and improve the general new talent experience. Recruitment marketing agencies create digital marketing strategies that generally include digital advertising campaigns, creating employer value propositions (EVPs), custom landing pages, smart application forms, automated CRM, technical integration, and new talent experiences.
  • What is a recruitment marketing strategy?
    A recruitment marketing strategy is an approach to hiring staff using digital marketing techniques. Digital marketers will create a marketing recruitment strategy that identifies which audiences to target, what messages to use (employer value proposition - EVP), and what journey to send new talent through. The outcome of a strong marketing recruitment strategy is a reduced cost per hire, reduced admin processing time, and an improved new employee experience.
  • What is a talent acquisition consultancy?
    In the context of recruitment marketing, a talent acquisition consultancy is a professional marketing agency that advises - and often builds - improved ways of reaching potential employees, improving the employer value proposition (EVP), reduce the admin time required by the recruitment team, and improve the new employee experience.
  • What is an employer value proposition or EVP?
    An employer value proposition fundamentally answers the question 'why should you work here'. It outlines all of the benefits of working at a company, and further than that, it powerfully communicates why a company exists. Strong employer value propositions speak to potential employee's emotions, forming a bond and an alignment.
  • What is a social media recruitment agency?
    A social media recruitment agency is a marketing agency that specialises on recruitment campaigns run on social media platforms. They create rich adverts to target audiences on ad platforms such as Facebook Ads, Instagram Ads, TikTok, LinkedIn Ads and Twitter Ads. A social media recruitment agency will learn which audiences respond to ads at the highest rate, and which candidates are more likely to be hired.
  • What is employer branding?
    At the core of employer branding is the employer value proposition (EVP). It sells the company to potential candidates, communicating the company's values, its reason for existing, and the various benefits of working at a company. Successful companies invest heavily in employer branding, because acquiring the best talent is a major challenge to all companies.
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