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Case studies

TOOTBUS

#1 RECRUITMENT SOURCE WITHIN ONE MONTH

"We are extremely pleased with McRoberts. They are going above and beyond to understand our recruitment needs and to align candidates perfectly with our expectations. From their weekly stats and meetings with Joe, their professionalism, promptness, and attention to detail have been evident throughout the digital recruitment campaign they are doing for us. We do feel valued as a client. Moreover, even though we started with McRoberts 3 months later than with other recruitment sources, we have hired more Drivers sent to us by McRoberts than any other recruitment boards combined. Definitely, we will keep working with McRoberts in our future recruitment campaigns. Well done Joe and team!"

 

- Mariela Juarez Duarte, HR Manager Sightseeing UK, Tootbus

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PROBLEM

  • Tootbus is one of Europe's leading sightseeing tour bus operators and has an airport bus service

  • 18 PCV licence holder bus vacancies drivers in London

  • 10 PCV licence holder bus vacancies drivers in Bristol

SOLUTION

  • Comprehensive digital ad strategy

  • Branded web experiences

  • Smart application forms filtering applicants

  • Automated emails to boost applicant volumes

  • Applicant Tracking System integration

  • Interview scheduling software.

RESULTS

  • #1 recruitment source within one month

  • 80% of vacancies filled in 3 months

  • 7X increase in interview attendanc

RATP

REVOLUTIONISING DRIVER ACQUISITION FOR A €6Bn CORPORATION

PROBLEM

  • RATP had high volumes of bus driver vacancies across multiple garage locations in London

  • Low quality applications, creating overwhelming levels of admin for the team

  • Limited digital recruitment activity and a lack of reliable data and analytics

SOLUTION

  • A comprehensive digital recruitment strategy using a range of digital marketing channels, targeted website experiences, smart application forms, automated emails, Applicant Tracking System integration and advanced data reporting

  • Automatic filtering of candidates to ensure a high quality of applications for the recruitment team

  • Interview scheduling tools to increase interview attendance and hiring rates

RESULTS

  • 75% less admin time to process applications due to the guaranteed high quality of candidates - no more sifting!

  • 80% reduction in the cost per application by identifying the most cost efficient recruitment sources

  • 40X more applications received as a bi-product of the cost per application being reduced 

Arriva

HELPING SOLVE A NATIONAL DRIVER SHORTAGE

‘I have been working with Joe for 18 months to revitalise our driver recruitment strategy and it has been an absolute joy, From the outset he has been curious, courteous and courageous. His great skill is in really getting under the skin of the organisation and understanding fundementally what makes us and our people tick. Armed with this understanding and his in depth knowledge of the digital marketing landscape, he has been able to work closely with us to completely transform our recruitment program. We have far exceeded our expectations of what what possible when we set out on this journey and this is in large part due to Joe's continuous quest for improvement and methodical approach to finding the right solution. I highly recommend Joe to anyone, working with him will be one of the best decisions you make this year!’

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- Ben Parry, Head of Recruitment, Arriva

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PROBLEM

  • Arriva is one of the biggest bus operators in the UK with 5,000 buses in operation and 16,000 employees

  • The company had a significant bus driver shortage and relied heavily on expensive agency drivers

  • Vacancies at garages in locations across the UK

SOLUTION

  • Targeted digital ads

  • Branded web experiences

  • Smart application forms

  • Automated drop off emails

  • Post-application onboarding emails

  • Industry-leading video adverts

  • Advanced data reporting

RESULTS

  • 95% saving in cost per application

  • Driver shortages reduced by 80%

  • A new employee ratings of 5/5

  • Top marketing sources identified

  • Increased brand awareness

  • 50% increase in female hires

  • Team admin reduced by 70%

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