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Case Studies & Reviews

Success Stories in Transport & Logistics: How Companies Like RATP and Airparks Transformed Their Recruitment

To proof is in the results. On this page we will outline how RATP, Tootbus and Airparks all used advanced digital recruitment strategies to solve significant recruitment problems, enabling them to:


✔ Cut hiring costs in half
✔ Boost staff retention
✔ Pause and unpause recruitment as needed

✔ Enhance workforce diversity
✔ Gain better data insights
✔ Improve staff onboarding
✔ Hire up to 7X faster

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RATP Dev Transit London

Here is how we help RDTL transform their recruitment of PCV Drivers, Trainee Drivers and Bus Schedulers.

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The Challenge

RATP came to McRoberts with significant problems:

  • A driver shortage of 500 across multiple locations in Greater London

  • Reliance on agency drivers who negatively impacted service levels & morale

  • High recruitment costs due to agency staffing & ineffective recruitment campaigns

  • Low quality candidates requiring lots of manual filtering by the team

  • High staff turnover due to low quality hires & poor recruitment communications

  • Slow recruitment times due to manual processing & a long recruitment process

  • Poor onboarding experiences with little personalised interaction with new hires

  • A lack of women and young drivers and an aging male driver workforce

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The Solution

The McRoberts team created a digital recruitment strategy, based on our team’s success recruiting 500 drivers for Arriva across the UK. The strategy included:

  • Proposition development to create and test messaging to engage target audiences

  • Digital advertising on unused channels including search, social media & job boards

  • Original video content capturing ‘day in the life’ films for use across all channels

  • Automatic candidate filtering to identify applicants who meet all criteria

  • Advanced filtering based on the candidate’s commute times & background checks

  • Automated emails to re-engage candidates who dropped off the application journey

  • ATS integration to receive the high quality candidates in their existing system

  • Targeting women and young people to enhance workforce diversity

The Results

  • 42 Drivers hired every day

  • 70% reduction in time filtering candidates

  • 3X increase in women driver candidates

  • 50% reduction in cost per hire

  • 20% increase in driver retention

  • 18 months to solve the driver shortage

Client Testimonial

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‘Yes the results are great, but the client experience is also exceptional. - Tristan Davies, HR Manager, RDTL

Bus Driver Recruitment Video

Bus Scheduler Recruitment Video

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Airparks Birmingham and Luton

Here is how we help Airparks transform their recruitment of PCV Drivers, Shift Managers and Assistant Location Leads.

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The Challenge

Airparks had a range of problems across a variety of roles:

  • PCV Driver shortage which was ongoing and with no clear solutions

  • Agency driver reliance affecting the quality of service and team morale

  • High recruitment costs due to agency staff and ineffective recruitment campaigns

  • Poor customer service skills among driver candidates, impacting service ratings

  • High staff turnover due to low quality hires & poor recruitment communications

  • Poor performance from a recruitment agency further wasting valuable resource

  • Low quality hires of Shift Managers, affecting team culture and service levels

  • Unable to hire Assistant Location Lead role to manage Shift Managers and Drivers

The Solution

Airparks partnered with McRoberts to recruit PCV Drivers, and due to the success of the campaign they added more skilled roles of Shift Managers and a Assistant Location Lead. The campaigns consist of:

  • Proposition development to create messaging to engage target audiences

  • Digital advertising on unused channels including search, social media & job boards

  • Automatic candidate filtering to identify applicants who meet all criteria

  • Advanced filtering based on the candidate’s commute times & background checks

  • Automated emails to re-engage candidates who dropped off the application journey

  • ATS integration to receive the high quality candidates in Workable

  • Interview scheduling to increase interview attendance and hiring rates

  • Soft skills assessments including leadership, problem solving & shift creation

The Results

  • 38 roles filled so far

  • Zero agency drivers

  • Best customer satisfaction rate ever

  • Significant improvements in team culture

  • Assistant Location Lead hired after previously unsuccessful campaigns

Client Testimonials

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'Since partnering with McRoberts to recruit PCV Drivers and Shift Managers we’ve stopped hiring agency staff altogether, which has not only reduced our costs, it has also improved our team culture, and our customer service has got better too. Our customer satisfaction rate is now the highest it has ever been. Since starting with McRoberts the overall quality of staff we’re hiring has levelled up, so I’m confident that we’ll see an improvement in retention too - thanks McRoberts team!' - Domonic Barber, Operations Lead, Airparks

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‘Working with McRoberts on our PCV Driver recruitment has been a great experience. They took the time to understand the nuances of our business and used this information to create bespoke campaigns that effectively highlighted our roles to potential candidates. We have had a great experience collaborating with their team who consistently demonstrate that no task is too challenging. They are always coming up with new, innovative ideas and are quick to respond to any questions we have. McRoberts have been a fantastic partner in our recruitment success.’ - Alice Capell, People Business Partner, Holiday Extras

PCV Driver Recruitment Video

Shift Manager Recruitment Video

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Tootbus London, Bristol & Bath

Here is how we help Tootbus transform their recruitment of PCV Drivers.

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The Challenge

Tootbus partnered with McRoberts to solve the following recruitment problems in London, Bath and Bristol:

 

  • PCV Driver shortage which was ongoing and with no solutions in mind

  • Agency driver reliance which was expensive and impacted service levels & culture

  • High recruitment costs due to agency staff and ineffective recruitment campaigns

  • 10% of services cancelled due to a lack of drivers, losing Tootbus money

  • Poor performance from a recruitment agency further wasting valuable resource

  • Low morale in the team due to mounting pressures on resources

The Solution

Tootbus needed to recruit experienced PCV drivers, so they had to reach, engage and hire this more niche audience. The strategy included:

  • Proposition development to create messaging to engage target audiences

  • Digital advertising on unused channels including search, social media & job boards

  • Automatic candidate filtering to identify applicants who meet all criteria

  • Advanced filtering based on the candidate’s commute times & background checks

  • Automated emails to re-engage candidates who dropped off the application journey

  • ATS integration to receive the high quality candidates in their existing system

  • Interview scheduling to increase interview attendance and hiring rates

The Results

  • 50 hires in our first four months

  • #1 recruitment source, beating all other channels combined within 3 months

  • 0 services cancelled due to lack of staff

  • 70% less time spend on recruitment

Client Testimonial

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‘We are extremely pleased with McRoberts. They are going above and beyond to understand our recruitment needs and to align candidates perfectly with our expectations. From their weekly stats and meetings with Joe, their professionalism, promptness, and attention to detail have been evident throughout the digital recruitment campaign they are doing for us. We do feel valued as a client. Moreover, even though we started with McRoberts 3 months later than with other recruitment sources, we have hired more Drivers sent to us by McRoberts than any other recruitment boards combined. Definitely, we will keep working with McRoberts in our future recruitment campaigns. Well done Joe and team!’ - Mariela Juarez Duarte, HR Manager Sightseeing UK, Tootbus

Let's discuss your recruitment challenges

Send us an enquiry via the form and we will send you more information and find a time to have a video call.

Let's discuss your challenges

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