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Digital recruitment agency

At McROBERTS, our recruitment strategies are designed to hire great people at scale. We use advanced digital marketing techniques to transform talent acquisition for companies with high volume recruitment needs. On this page you'll find how we can help maximise hires and minimise recruitment stresses.

Digital Ads

Reach candidates on channels your competitors aren't using.

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Intelligent Forms

Filter the best candidates automatically to save time.

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Interview Scheduling

Boost interview attendance rates with call scheduling.

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Proposition Testing

Test and validate your proposition to boost applicant volumes.

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Email Marketing

Re-engage abandons with rich content to boost applications.

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Advanced Data

Measure cost per hire, cost per applicant and cost per channel.

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Landing Pages

Optimise conversion rates to maximise leads and applications.

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ATS Integration

Process applications in your current ATS or receive them via email.

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Account Strategy

Dedicated and bespoke strategies that change with the world.

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Targeted Digital Advertising Campaigns

As a recruitment marketing agency, we run digital ad campaigns across a range of ad platforms to reach the right audiences. These are not limited to standard channels such as Indeed - some of the ad platforms will not be used by your competitors, giving you a competitive edge.

Our team tests different audiences, ad creatives and messaging to find the most compelling ones that attract the right talent.

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✔ Increase your applicant volume
✔ Reduce your cost per hire
✔ Identify winning messages, designs and audiences

Digital Ads

Employer Value Proposition Testing

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Messaging is key to strong performance. We build rich employer value propositions, drawing out benefits and honing in on pain points within your market. Once we have developed a range of propositions, we split test these across the entire applicant journey, from ads to web pages to emails and beyond. We also use AI to serve audience segments with the messaging and creative that is most likely to engage and convert them to applicants.

Identify winning propositions
Reduce cost per hire
Validate new proposition idea

Proposition Testing

Optimised Landing Pages

We build optimised landing pages that engage candidates and encourage them to take the next step in the application process. Our landing pages are carefully designed to maximise conversion rates, ensuring that you capture high-quality leads and boost talent acquisition.


As a recruitment marketing agency we are data driven, and we test your employer value proposition and page designs on an ongoing basis to continually improve your cost per lead, application and hire. With the help of machine learning and AI, we are able to send different groups of candidates to the pages that are most likely to convert them. All landing pages use your branding, to look and feel consistent with your website.

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Decrease cost per lead
Maximise lead volume
Identify winning propositions

Landig Pages

Intelligent Application Forms

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Our intelligent application forms streamline the application process for candidates and capture important information. We use automated processes to review applications and filter out candidates who don't meet the minimum requirements, saving you time and ensuring the quality of applicants. Our clients feedback that this is the #1 thing about McROBERTS recruitment marketing agency - our guaranteed quality of applications. We also filter out duplicate applications, saving your team time.

Shorter processing times

Higher conversion rates
Improve experiences

Intelligent Forms

Automated Email Marketing

We build automated email campaigns to re-engage candidates who abandon the application form. Our emails include rich and personable content, such as quotes from current employees, to inspire candidates to complete their applications and join your organisation. We have found that up to 50% of abandons go on to complete their application due to automated email, maximising the impact of your talent acquisition

Increase applicant volume
Increase applicant conversion

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Email marketing

Seamless Integration with Applicant Tracking Systems

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We seamlessly integrate with your existing applicant tracking system (ATS), ensuring that applications are efficiently processed and organised, and helping you keep your existing processes. This integration eliminates manual data entry and ensures that applications appear where you need them. If you don’t use an ATS currently, we can simply send applications to your inbox.

Shorter processing times
Quicker response times
Improved data & reporting

ATS Integation

Candidate Call Scheduling

We provide a user-friendly system for successful candidates to schedule interviews, increasing interview attendance rates and boosting talent acquisition. This streamlined process improves the candidate experience and allows you to efficiently manage your interview scheduling. Our client Tootbus found that this increased call answer rates from 20% to 70%.

Increase hiring rates
Shorter processing times

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Call Scheduling

Advanced Data and Reporting

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As a recruitment marketing agency we are data driven, working to continually maximise your hires and minimise your recruitment costs. Our advanced reports provide clients with previously unknown insights, such as cost per hire, cost per application, and cost per marketing channel. Clients also receive automated daily performance emails, to stay up to date with the numbers.

Improved business intelligence
Reduced cost per hire
Accurate forecasting

Data & Reporting

Let's get to know each other

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  • What is a digital recruitment marketing agency?
    A digital recruitment marketing agency is a team of digital marketing experts who apply their skills to improve recruitment, helping companies hire more staff, increase applicant quality, and improve the general new talent experience. Recruitment marketing agencies create digital marketing strategies that generally include digital advertising campaigns, creating employer value propositions (EVPs), custom landing pages, smart application forms, automated CRM, technical integration, and new talent experiences.
  • What is a recruitment marketing strategy?
    A recruitment marketing strategy is an approach to hiring staff using digital marketing techniques. Digital marketers will create a marketing recruitment strategy that identifies which audiences to target, what messages to use (employer value proposition - EVP), and what journey to send new talent through. The outcome of a strong marketing recruitment strategy is a reduced cost per hire, reduced admin processing time, and an improved new employee experience.
  • What is a talent acquisition consultancy?
    In the context of recruitment marketing, a talent acquisition consultancy is a professional marketing agency that advises - and often builds - improved ways of reaching potential employees, improving the employer value proposition (EVP), reduce the admin time required by the recruitment team, and improve the new employee experience.
  • What is an employer value proposition or EVP?
    An employer value proposition fundamentally answers the question 'why should you work here'. It outlines all of the benefits of working at a company, and further than that, it powerfully communicates why a company exists. Strong employer value propositions speak to potential employee's emotions, forming a bond and an alignment.
  • What is a social media recruitment agency?
    A social media recruitment agency is a marketing agency that specialises on recruitment campaigns run on social media platforms. They create rich adverts to target audiences on ad platforms such as Facebook Ads, Instagram Ads, TikTok, LinkedIn Ads and Twitter Ads. A social media recruitment agency will learn which audiences respond to ads at the highest rate, and which candidates are more likely to be hired.
  • What is employer branding?
    At the core of employer branding is the employer value proposition (EVP). It sells the company to potential candidates, communicating the company's values, its reason for existing, and the various benefits of working at a company. Successful companies invest heavily in employer branding, because acquiring the best talent is a major challenge to all companies.
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