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Smart Staffing Solutions
DIGITAL RECRUITMENT MARKETING AGENCY
At McROBERTS, our recruitment strategies are designed to hire great people at scale. We use advanced digital marketing techniques to transform talent acquisition for companies with high volume recruitment needs. On this page you'll find how we can help maximise hires and minimise recruitment stresses.
Digital Ads
Reach candidates on channels your competitors aren't using.
Intelligent Forms
Filter the best candidates automatically to save time.
Interview Scheduling
Boost interview attendance rates with call scheduling.
Proposition Testing
Test and validate your proposition to boost applicant volumes.
Email Marketing
Re-engage abandons with rich content to boost applications.
Advanced Data
Measure cost per hire, cost per applicant and cost per channel.
Landing Pages
Optimise conversion rates to maximise leads and applications.
ATS Integration
Process applications in your current ATS or receive them via email.
Account Strategy
Dedicated and bespoke strategies that change with the world.
Targeted Digital Advertising Campaigns
As a recruitment marketing agency, we run digital ad campaigns across a range of ad platforms to reach the right audiences. These are not limited to standard channels such as Indeed - some of the ad platforms will not be used by your competitors, giving you a competitive edge.
Our team tests different audiences, ad creatives and messaging to find the most compelling ones that attract the right talent.
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OUTCOMES
✔ Increase your applicant volume
✔ Reduce your cost per hire
✔ Identify winning messages, designs and audiences
Employer Value Proposition Testing
Messaging is key to strong performance. We build rich employer value propositions, drawing out benefits and honing in on pain points within your market. Once we have developed a range of propositions, we split test these across the entire applicant journey, from ads to web pages to emails and beyond. We also use AI to serve audience segments with the messaging and creative that is most likely to engage and convert them to applicants.
OUTCOMES
✔ Identify winning propositions
✔ Reduce cost per hire
✔ Validate new proposition idea
Optimised Landing Pages
We build optimised landing pages that engage candidates and encourage them to take the next step in the application process. Our landing pages are carefully designed to maximise conversion rates, ensuring that you capture high-quality leads and boost talent acquisition.
As a recruitment marketing agency we are data driven, and we test your employer value proposition and page designs on an ongoing basis to continually improve your cost per lead, application and hire. With the help of machine learning and AI, we are able to send different groups of candidates to the pages that are most likely to convert them. All landing pages use your branding, to look and feel consistent with your website.
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OUTCOMES
✔ Decrease cost per lead
✔ Maximise lead volume
✔ Identify winning propositions
Intelligent Application Forms
Our intelligent application forms streamline the application process for candidates and capture important information. We use automated processes to review applications and filter out candidates who don't meet the minimum requirements, saving you time and ensuring the quality of applicants. Our clients feedback that this is the #1 thing about McROBERTS recruitment marketing agency - our guaranteed quality of applications. We also filter out duplicate applications, saving your team time.
OUTCOMES
✔ Shorter processing times
✔ Higher conversion rates
✔ Improve experiences
Automated Email Marketing
We build automated email campaigns to re-engage candidates who abandon the application form. Our emails include rich and personable content, such as quotes from current employees, to inspire candidates to complete their applications and join your organisation. We have found that up to 50% of abandons go on to complete their application due to automated email, maximising the impact of your talent acquisition
OUTCOMES
✔ Increase applicant volume
✔ Increase applicant conversion
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Seamless Integration with Applicant Tracking Systems
We seamlessly integrate with your existing applicant tracking system (ATS), ensuring that applications are efficiently processed and organised, and helping you keep your existing processes. This integration eliminates manual data entry and ensures that applications appear where you need them. If you don’t use an ATS currently, we can simply send applications to your inbox.
OUTCOMES
✔ Shorter processing times
✔ Quicker response times
✔ Improved data & reporting
Candidate Call Scheduling
We provide a user-friendly system for successful candidates to schedule interviews, increasing interview attendance rates and boosting talent acquisition. This streamlined process improves the candidate experience and allows you to efficiently manage your interview scheduling. Our client Tootbus found that this increased call answer rates from 20% to 70%.
OUTCOMES
✔ Increase hiring rates
✔ Shorter processing times
Advanced Data and Reporting
As a recruitment marketing agency we are data driven, working to continually maximise your hires and minimise your recruitment costs. Our advanced reports provide clients with previously unknown insights, such as cost per hire, cost per application, and cost per marketing channel. Clients also receive automated daily performance emails, to stay up to date with the numbers.
OUTCOMES
✔ Improved business intelligence
✔ Reduced cost per hire
✔ Accurate forecasting
Experience Inspired Recruitment Marketing Today
Partner with McROBERTS and experience the power of data-driven recruitment combined with our energy for growth. Let us revolutionise your recruitment and help you fill the vacancies that drive your company forward. Get in touch with us today to schedule a consultation or request more information.