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Welcome to McROBERTS, your partner for restaurant, bar and cafe recruitment marketing. As a specialised mass recruitment agency, we bring unrivalled experience to hire great staff at scale for restaurant, bar and cafe companies. Our transformative digital recruitment strategies ensure that your organisation attracts, engages, and hires the best candidates on an ongoing basis.
Restaurant, Bar and Cafe Roles We Can Help You With
Our digital recruitment strategies are well suited to a wide range of roles for catering companies, as listed below. Clients who benefit most from our work have recruitment needs for high volume roles.
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Waiters & Waitresses
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Food servers
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Bartenders
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Barista
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Kitchen Porter
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Chef
Why Choose McROBERTS?
1. Guaranteed Applicant Quality
Our clients consistently feedback that the #1 thing about McROBERTS is our guaranteed quality of candidates. We only send you applicants who meet all of your criteria.
2. Reduce Recruitment Team Admin by 80%
Stop sifting through candidate CVs and applications. We automatically reject candidates who don’t pass your screening questions, so you can spend more time on quality applicants.
3. Decrease Hiring Costs by 95%
We maximise the impact of your recruitment budget by identifying cost-effective digital channels, reducing spend on less effective activities and minimising your cost per hire.
4. Boost Applicant Volumes by Over 40X
We deliver quality and quantity. By identifying the recruitment channels with the lowest costs, we increase spend on the cost efficient activities to maximise your applicant volume.
5. Seamless Integration with Applicant Tracking Systems
We seamlessly integrate with your existing applicant tracking system, sending pre-qualified applications directly to your recruitment team, meaning you keep your existing processes.
6. Increase Interview Attendance by 7X
By encouraging successful applicants to schedule an interview, we massively increase interview attendance rates, ultimately increasing your hiring rates.
7. We’re friendly, honest and hard working
Working with McROBERTS feels like a true partnership. You’ll have weekly, monthly and quarterly calls, and your team will improve their digital recruitment skills over time.
"We are extremely pleased with McRoberts. They are going above and beyond to understand our recruitment needs and to align candidates perfectly with our expectations. From their weekly stats and meetings with Joe, their professionalism, promptness, and attention to detail have been evident throughout the digital recruitment campaign they are doing for us. We do feel valued as a client. Moreover, even though we started with McRoberts 3 months later than with other recruitment sources, we have hired more Drivers sent to us by McRoberts than any other recruitment boards combined. Definitely, we will keep working with McRoberts in our future recruitment campaigns. Well done Joe and team!"
- Mariela Juarez Duarte, HR Manager Sightseeing UK, Tootbus
Restaurant, Bar & Cafe Recruitment Agency
Increasing Applicant Volumes with Precision:
In the dynamic world of restaurants, bars and cafes, securing a steady influx of qualified applicants is essential. McROBERTS excels in this aspect by creating tailored recruitment marketing campaigns that captivate potential candidates. Through strategic placement across digital platforms, we ensure that your restaurants, bars and cafe job opportunities receive optimal visibility among the right audience.
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Our approach is enriched by data-driven insights that illuminate candidate behavior and preferences. This enables us to fine-tune our strategies, ensuring that your job listings reach professionals who are genuinely passionate about the restaurants, bars and cafe industry. The outcome? A substantial increase in applicant volumes that offers you a diverse range of candidates to choose from.
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Elevating Applicant Quality to New Heights:
While quantity matters, quality remains paramount. McROBERTS understands that restaurants, bars and cafe roles require candidates who resonate with the industry's essence. Our transformative digital recruitment marketing strategies are meticulously crafted to attract individuals who not only possess the necessary skills but also align with your establishment's ethos, values, and service philosophy.
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Our approach encompasses two key facets. Firstly, we craft compelling job descriptions that authentically portray the role's responsibilities, expectations, and growth potential. These descriptions resonate with candidates seeking meaningful and impactful careers in the restaurants, bars and cafe sector. Secondly, we employ advanced applicant screening techniques to ensure that only candidates with the right blend of skills and temperament advance in the recruitment process.
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The result is a heightened applicant quality that streamlines your recruitment journey. By connecting you with candidates who embody the spirit of the restaurants, bars and cafe sector, we contribute to creating a team that thrives on delivering exceptional guest experiences, enhancing your establishment's reputation.
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Experience the McROBERTS Difference:
At McROBERTS, we are more than a recruitment agency; we are transformational partners committed to your success. Our dedication to increasing both applicant volumes and quality is underscored by our innovative and data-driven recruitment marketing strategies. We grasp the unique demands of the restaurants, bars and cafe industry and tailor our approach to align with your specific requirements.
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Smart Recruitment Solutions
Our recruitment strategies are designed to hire great people at scale. We use advanced digital marketing techniques to transform talent acquisition for companies big and small.
Digital Ads
Reach candidates on channels your competitors aren't using.
Intelligent Forms
Filter the best candidates automatically to save time.
Interview Scheduling
Boost interview attendance rates with call scheduling.
Proposition Testing
Test and validate your proposition to boost applicant volumes.
Email Marketing
Re-engage abandons with rich content to boost applications.
Advanced Data
Measure cost per hire, cost per applicant and cost per channel.
Landing Pages
Optimise conversion rates to maximise leads and applications.
ATS Integration
Process applications in your current ATS or receive them via email.
Account Strategy
Dedicated and bespoke strategies that change with the world.
I have been working with Joe for 18 months to revitalise our driver recruitment strategy and it has been an absolute joy, From the outset he has been curious, courteous and courageous. His great skill is in really getting under the skin of the organisation and understanding fundementally what makes us and our people tick. Armed with this understanding and his in depth knowledge of the digital marketing landscape, he has been able to work closely with us to completely transform our recruitment program. We have far exceeded our expectations of what what possible when we set out on this journey and this is in large part due to Joe's continuous quest for improvement and methodical approach to finding the right solution. I highly recommend Joe to anyone, working with him will be one of the best decisions you make this year!
- Ben Parry, Head of Recruitment, Arriva
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What is a digital recruitment marketing agency?A digital recruitment marketing agency is a team of digital marketing experts who apply their skills to improve recruitment, helping companies hire more staff, increase applicant quality, and improve the general new talent experience. Recruitment marketing agencies create digital marketing strategies that generally include digital advertising campaigns, creating employer value propositions (EVPs), custom landing pages, smart application forms, automated CRM, technical integration, and new talent experiences.
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What is a recruitment marketing strategy?A recruitment marketing strategy is an approach to hiring staff using digital marketing techniques. Digital marketers will create a marketing recruitment strategy that identifies which audiences to target, what messages to use (employer value proposition - EVP), and what journey to send new talent through. The outcome of a strong marketing recruitment strategy is a reduced cost per hire, reduced admin processing time, and an improved new employee experience.
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What is a talent acquisition consultancy?In the context of recruitment marketing, a talent acquisition consultancy is a professional marketing agency that advises - and often builds - improved ways of reaching potential employees, improving the employer value proposition (EVP), reduce the admin time required by the recruitment team, and improve the new employee experience.
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What is an employer value proposition or EVP?An employer value proposition fundamentally answers the question 'why should you work here'. It outlines all of the benefits of working at a company, and further than that, it powerfully communicates why a company exists. Strong employer value propositions speak to potential employee's emotions, forming a bond and an alignment.
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What is a social media recruitment agency?A social media recruitment agency is a marketing agency that specialises on recruitment campaigns run on social media platforms. They create rich adverts to target audiences on ad platforms such as Facebook Ads, Instagram Ads, TikTok, LinkedIn Ads and Twitter Ads. A social media recruitment agency will learn which audiences respond to ads at the highest rate, and which candidates are more likely to be hired.
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What is employer branding?At the core of employer branding is the employer value proposition (EVP). It sells the company to potential candidates, communicating the company's values, its reason for existing, and the various benefits of working at a company. Successful companies invest heavily in employer branding, because acquiring the best talent is a major challenge to all companies.