Cookie Policy
Last updated: 25/02/2026
This Cookie Policy explains how McRoberts (“we”, “us”, “our”) uses cookies and similar technologies on our website (the “Site”), and how you can control them.
Cookies help us run the Site securely, understand how it’s used, and measure the performance of our marketing. Where required by law, we use Webflow’s cookie consent banner to ask for your permission before placing non-essential cookies on your device.
Cookie settings
You can change your cookie choices at any time by using:
Cookie settings: [Link that re-opens the cookie banner]
You can also manage cookies through your browser settings (see “How to manage cookies” below).
What are cookies?
Cookies are small text files stored on your device when you visit a website. They allow a website (and sometimes third parties) to recognise your device and remember certain information about your visit.
We may also use similar technologies such as pixels, tags, SDKs, and local storage. For simplicity, this policy refers to these technologies as “cookies”.
How we use cookies
We use cookies for:
- Strictly necessary purposes – to make the Site work correctly and securely
- Analytics / performance – to understand usage and improve the Site
- Marketing – to measure advertising performance, build audiences, and understand which campaigns lead to enquiries or applications
Types of cookies we use
1) Strictly necessary cookies (always on)
These cookies are required for the Site to function and cannot be switched off in our systems. They are generally set in response to actions you take on the Site (for example, navigating between pages, using forms, maintaining security, or remembering your cookie consent choice).
2) Analytics / performance cookies (optional)
These cookies help us understand how visitors use the Site (for example, which pages are visited, how long people spend on pages, and where users drop off). This information helps us improve the Site’s performance and user experience.
Tools we use may include:
- Google Analytics 4 (GA4) – website analytics and measurement
- Microsoft Clarity – usage insights such as page interactions and session-level behaviour to improve usability
3) Marketing cookies (optional)
These cookies help us measure and improve advertising effectiveness, attribute conversions, and (where enabled) create audiences for campaign targeting.
Tools we use may include:
- Google Ads – conversion tracking and ad measurement
- Meta (Facebook/Instagram) – conversion tracking and campaign measurement
- LinkedIn – conversion tracking and campaign measurement (Insight Tag)
- Microsoft Ads – conversion tracking and campaign measurement
- HubSpot – marketing attribution and lead tracking (where used)
4) Tag management (supports analytics/marketing)
We use Google Tag Manager (GTM) to manage the tools above. GTM itself is not typically used to “profile” you, but it can load analytics/marketing tags that may set cookies only after consent, where required.
Third-party cookies
Some cookies on the Site are set by third-party providers (for example, analytics and advertising platforms). These providers may process information about your device and your interaction with the Site in accordance with their own privacy policies.
We aim to use reputable providers and apply appropriate contractual and security controls.
Cookie list
Cookie names and providers can change as tools update. For this reason, we do not list every cookie name here. Instead, we describe the categories and the main providers we use.
If you need a specific cookie inventory (name, purpose, expiry), you can:
- Check your browser’s cookie storage for this Site, or
- Contact us (details below) and we’ll provide the current list.
How to manage cookies
A) Use our Cookie settings
Use the Cookie settings link to review and update your choices. If you withdraw consent, non-essential cookies will no longer be placed going forward. (You may also need to clear existing cookies in your browser to remove previously set cookies.)
B) Browser controls
Most browsers allow you to:
- View what cookies are stored
- Delete cookies
- Block cookies from specific sites or all sites
Note: blocking all cookies may affect how the Site functions.
C) Mobile device controls
Your device may offer privacy controls such as limiting ad tracking or resetting advertising identifiers. These settings vary by device and operating system.
Do Not Track
Some browsers offer a “Do Not Track” setting. There is no consistent industry standard for how to respond, so we do not respond automatically. You can manage preferences using Cookie settings.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our tools. The “Last updated” date shows when this policy was most recently revised.
Contact us
If you have questions about cookies or how we handle personal data:
McRoberts
The Old Brewery, 50 Stratford Road, Shipston-on-Stour, Warwickshire, CV36 4BA
Phone: +44 2475 262 639
Email: joe@mcroberts.co.uk
Please also see our Privacy Policy for more information about how we process personal data.
