Solutions
Your challenge: Weak employer brand. Here's how we help
Candidates don’t understand why they should choose you, so you lose out to better-known employers.





Weak employer brand
A weak employer brand doesn’t mean you’re a bad employer—it means candidates don’t understand why they should choose you. If your job ads look generic, your careers pages are thin, or your messaging focuses only on requirements, you’ll lose good people to employers who tell a clearer story.
In competitive markets, “good candidates” choose the job that feels most understandable and trustworthy. They want to know: what’s the shift pattern, what’s the culture, what’s the support like, what’s the training like, and what’s it really like day-to-day?
Strengthening employer brand is about evidence and clarity: show real people, real environments, and honest expectations. Make benefits tangible. Share testimonials. Build confidence before the first call. A stronger employer brand improves reach, increases conversion, attracts better-fit applicants, and reduces early churn.
In competitive markets, “good candidates” choose the job that feels most understandable and trustworthy. They want to know: what’s the shift pattern, what’s the culture, what’s the support like, what’s the training like, and what’s it really like day-to-day?
Strengthening employer brand is about evidence and clarity: show real people, real environments, and honest expectations. Make benefits tangible. Share testimonials. Build confidence before the first call. A stronger employer brand improves reach, increases conversion, attracts better-fit applicants, and reduces early churn.

Services
Services that help solve Weak employer brand
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We help you compete for talent with a clear EVP, compelling video and high-performing ads that bring in candidates who are more likely to show up, perform and stay.
From commute-based screening to automated checks and candidate nurturing, we help you convert more qualified applicants into starters — with less effort from internal teams.
We help you spot early risk, strengthen onboarding, and build a retention-focused system that reduces early leavers and stabilises your workforce.
Success Stories
Case studies: Helping to solve Weak employer brand
Testimonials
Customer testimonials
What transport and logistics teams say about working with McRoberts - faster hiring, better-fit candidates, and a more reliable process.
Outcomes you can expect with McRoberts
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Results
Results our clients have achieved
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Roles we've hired to help solve Weak employer brand

We match the right people with the right roles
Employers: hire better-fit candidates faster, with fewer drop-offs and stronger retention.
Candidates: find roles with clear expectations and a smooth application.
Candidates: find roles with clear expectations and a smooth application.
FAQ
FAQs
Clear answers to your questions - how the process works, what to expect, and how we keep hiring fast, fair, and focused on long-term fit.
How does it work with McRoberts?
How quickly can you start delivering candidates?
We already advertise on Indeed—what do you do differently?
Can you integrate with our ATS?
We don’t have an ATS—what do we do?
Do we get an account manager?
What reporting will we see?
What if we don’t hire the candidates you send?
Do you only hire drivers?
Can you help improve staff retention?
Are you GDPR compliant?
How do you keep data secure?
Is McRoberts a recruitment agency?
Can we trial McRoberts?
What do you need from us to get started?
















