Turn clicks into applicants with high-converting recruitment landing pages

Custom-built landing pages designed to convert clicks into quality applications. We use machine learning to continuously test and optimise for results.

High-Converting Recruitment Landing Pages That Turn Clicks into Applicants

Most recruitment traffic is wasted because job pages aren’t built to convert. Candidates drop off when information is unclear, trust signals are missing, or the application process feels too long. And when the wrong people apply, it usually starts with messaging that doesn’t filter for fit.

McRoberts builds recruitment landing pages designed to convert clicks into quality applications. We structure pages around what candidates need to decide—clear role expectations, location and shifts, pay clarity, benefits, team culture, and proof like testimonials and video.

We then optimise for performance. Using testing and continuous improvement, we refine messaging and layout to reduce drop-off and increase the number of suitable applicants. The result is higher conversion, better-fit candidates, and less wasted spend across your campaigns.

Problems

With High-converting recruitment landing pages we help to solve:

Results

Results our clients have achieved

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Testimonials

Customer testimonials

What transport and logistics teams say about working with McRoberts - faster hiring, better-fit candidates, and a more reliable process.
Tristan Davis
Head of Recruitment & Training
First Bus London
'When we started with McRoberts we had a serious driver shortage, with 500 vacancies to fill. It's no overstatement to say that the McRoberts team solved that problem. At our peak we have been hiring 60 new drivers per month - the results have been exceptional. But beyond the results, the level of customer services is beyond anything else I've seen or expected. Joe and the team are always quick to respond, and they always find a solution. As a business we believe that the work by the McRoberts team put us in a much stronger position to sell the business when we were acquired by First Bus. Thank you Joe and team.'
See case study
Carl Ebsen
Product Manager - Outsized & Aerospace Division
Wallenborn
'We are very happy with McRoberts - they helped us hire 3 HGV Drivers within 3 weeks, much faster than we expected. We are impressed with the results because we were looking for very specialised drivers with wide-load and EU experience. We liked that the whole campaign was done using our branding, and they also introduced us to a totally new approach to recruitment, which has changed how we think about our hiring strategy. Thanks Joe and the team!'
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We match the right people with the right roles

Employers: hire better-fit candidates faster, with fewer drop-offs and stronger retention.

Candidates: find roles with clear expectations and a smooth application.
FAQ

FAQs

Clear answers to your questions - how the process works, what to expect, and how we keep hiring fast, fair, and focused on long-term fit.
How does it work with McRoberts?
How quickly can you start delivering candidates?
We already advertise on Indeed—what do you do differently?
Can you integrate with our ATS?
We don’t have an ATS—what do we do?
Do we get an account manager?
What reporting will we see?
What if we don’t hire the candidates you send?
Do you only hire drivers?
Can you help improve staff retention?
Are you GDPR compliant?
How do you keep data secure?
Is McRoberts a recruitment agency?
Can we trial McRoberts?
What do you need from us to get started?