Tourism Recruitment Agency
We help tourism and visitor-attraction brands recruit and retain frontline teams at scale. Whether you’re facing seasonal hiring spikes, high turnover, or applicants who don’t show up or don’t stay, we’ve got proven solutions. From targeted local advertising to automated screening and onboarding, our campaigns deliver better applicants, faster hires, and stronger retention.
Tourism Recruitment Agency for Seasonal Hiring, Peak Demand & Retention
Tourism businesses live and die by peak periods — but hiring often gets hardest exactly when you need people most. McRoberts helps tourism, travel, and visitor-attraction brands recruit and retain frontline teams at scale, with campaigns built for speed, quality, and long-term stability.
If you’re feeling the pressure of seasonal demand, high churn, time-to-hire that’s too slow, or applicants who don’t show up (or don’t stay), we can help. We specialise in high-volume, people-heavy roles where reliability matters: drivers and transport teams, customer-facing hosts and agents, operations and cleaning teams, engineers and maintenance staff, and supervisors who keep sites running smoothly.
Our approach combines performance marketing with automation to reduce cost per hire, improve candidate quality, and protect retention. We run targeted, location-based advertising to reach the right people quickly, using messaging that reflects the real role and the reality of the rota — so you attract candidates who fit, not just candidates who click. Then we qualify and filter applicants through friction-right forms and short pre-screens (availability, licence checks, shift patterns, commute time, right-to-work), ensuring your team spends time only on genuine, suitable applicants.
From there, we automate the follow-up and booking journey to keep candidates warm and moving — reducing drop-off, no-shows, and ghosting. And because retention is as important as recruitment in tourism, we can support the full “hire-to-retain” journey with realistic job previews, onboarding check-ins, and early warning signals that help you spot and address churn risks before they become leavers.
Whether you need to fill roles fast for the summer peak, stabilise year-round headcount, or stop the revolving door in hard-to-hire locations, McRoberts gives you a repeatable system for tourism hiring: consistent applicant flow, better quality, faster hiring decisions, and teams that stay longer.
Roles
Roles that we recruit for in the Tourism industry
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Issues
Problems faced by companies in the Tourism industry
High employee turnover
New starters don’t stick, forcing you into a costly, never-ending cycle of hiring.
Reliance on agency staff
Fees rise and control drops - yet you still don’t build a reliable pipeline of your own.
Attracting the wrong candidates
Applications look fine on paper, but people drop out, don’t show, or aren’t a fit for the work.
Recruitment disrupting operations
Vacancies and last-minute cover create rota chaos, overtime spikes, and stressed managers.
Hiring issues damaging reputation
Wrong hires and poor candidate experiences spread quickly - hurting word-of-mouth, reviews, and referrals.
Lack of recruitment strategy
Hiring decisions are made week-to-week, with no clear plan for volume, roles, or locations.
Success Stories
Case studies: Tourism industry
Discover our impactful success stories and results.
Testimonials
Customer testimonials
What transport and logistics teams say about working with McRoberts - faster hiring, better-fit candidates, and a more reliable process.
Domonic Barber
Operations Lead
Airparks
'Since partnering with McRoberts to recruit PCV Drivers and Shift Managers we’ve stopped hiring agency staff altogether, which has not only reduced our costs, it has also improved our team culture, and our customer service has got better too. Our customer satisfaction rate is now the highest it has ever been. Since starting with McRoberts the overall quality of staff we’re hiring has levelled up, so I’m confident that we’ll see an improvement in retention too - thanks McRoberts team!'
See case study
Mariela Juárez Duarte
HR Manager Sightseeing UK
The Original Tour
‘We are extremely pleased with McRoberts. They are going above and beyond to understand our recruitment needs and to align candidates perfectly with our expectations. From their weekly stats and meetings with Joe, their professionalism, promptness, and attention to detail have been evident throughout the digital recruitment campaign they are doing for us. We do feel valued as a client. Moreover, even though we started with McRoberts 3 months later than with other recruitment sources, we have hired more Drivers sent to us by McRoberts than any other recruitment boards combined. Definitely, we will keep working with McRoberts in our future recruitment campaigns. Well done Joe and team!’
See case study
Ben Parry
Operations Director
The Original Tour
'You did such a good job for us last year that you have effectively put yourself out of business! Seriously though, for the first time ever we don't have any agency drivers. We don't need to do a mass recruitment drive for the summer. And, aside from natural attrition giving rise to the odd replacement here and there, recruitment is not required!'
See case study
Alice Capell
People Business Partner
Airparks
'We have had a great experience collaborating with McRoberts who consistently demonstrate that no task is too challenging. They are always coming up with new, innovative ideas and are quick to respond to any questions we have. McRoberts have been a fantastic partner in our recruitment success.'
See case studyServices
Services we provide for Tourism industry
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We help you compete for talent with a clear EVP, compelling video and high-performing ads that bring in candidates who are more likely to show up, perform and stay.
From commute-based screening to automated checks and candidate nurturing, we help you convert more qualified applicants into starters — with less effort from internal teams.
We help you spot early risk, strengthen onboarding, and build a retention-focused system that reduces early leavers and stabilises your workforce.
Recruitment marketing & talent acquisition strategy
Get a tailored talent acquisition strategy to improve quality-of-hire, reduce cost-per-hire, and build a more predictable recruitment pipeline.
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Automated interview scheduling
Let candidates book, cancel or reschedule easily. Improve attendance, reduce drop-outs and cut admin for hiring managers and recruiters.
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Targeted recruitment advertising
Run targeted recruitment campaigns that reach the right people fast. Improve applicant quality, reduce drop-off, and fill roles with better-fit hires.
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Employee retention analysis
Identify retention risk earlier with retention analysis and scoring. Make smarter hiring decisions and reduce churn by improving long-term fit.
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Candidate onboarding journeys
Improve retention with structured onboarding journeys that guide new hires step-by-step. Boost early engagement, reduce uncertainty and improve performance.
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Geo-targeting / commute-based filtering
Screen candidates by realistic commute time (car or public transport) so you interview people who can reliably get to work—improving punctuality and retention.
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Candidate pre-screening & application filtering
Automatically filter applicants by experience, qualifications and soft skills. Save time, reduce wasted interviews, and focus on best-fit candidates.
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Automated background checks (DVLA, DBS, right to work)
Automate compliance checks to reduce delays and admin. Keep hiring moving while ensuring candidates meet DVLA, DBS and Right to Work requirements.
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Applicant tracking system (free ATS)
Don’t have an ATS? Use our free ATS to track applicants, schedule interviews and streamline your hiring process with less admin and better visibility.
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AI-powered recruitment automation
Use AI to streamline screening, reduce admin, and identify best-fit candidates. Improve speed, consistency and hiring quality at scale.
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ATS integration & automation
Connect McRoberts to any ATS so qualified candidates land directly in your workflow. Reduce manual handling and speed up hiring without disruption.
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Recruitment performance analytics
Track cost-per-hire, time-to-hire, source performance and drop-off. Use real-time analytics to improve recruitment results consistently.
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Automated recruitment SMS and Whatsapp campaigns
Drive faster candidate action with personalised SMS and WhatsApp automation. Reduce drop-off, improve attendance, and keep hiring moving.
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Employer value proposition (EVP) development
Define what makes you a great place to work, then test EVP messaging across ads, landing pages and content to improve applicant quality and conversion.
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Diversity hiring strategies
Build more inclusive campaigns that engage underrepresented groups. Widen your candidate pool, improve hiring outcomes, and strengthen team culture.
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Talent pooling & candidate nurturing
Build talent pools and keep candidates engaged with automated nurturing. Stay top of mind and hire faster when roles open—without starting from scratch.
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Automated recruitment email campaigns
Re-engage candidates with automated email sequences that reinforce your EVP, recover abandoned applications, and improve conversion to interview and start.
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High-converting recruitment landing pages
Custom recruitment landing pages built to convert clicks into quality applications. We continuously test and optimise to improve conversion and reduce drop-off.
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Employee testimonials & storytelling content
Use real employee stories to boost credibility and conversion. Create content for ads, landing pages and campaigns that attracts better candidates.
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Competitor benchmarking
Compare your recruitment offer to competitors and uncover what candidates value. Improve positioning, increase conversion and attract better-fit hires.
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Recruitment video production
High-quality recruitment videos that showcase your employer brand. Perfect for job ads, landing pages and email—improving trust and conversion.
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Exit interview automation / feedback loops
Automate exit feedback to spot patterns behind churn. Turn insight into action and feed learning back into better hiring and retention decisions.
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Results
Results our clients have achieved
5x faster hiring process
Zero agency drivers
Better customer service ratings
Confidence that recruitment is sorted
Client Benefits
Reduce staff turnover
Reduce agency staff costs
Increase candidate quality
Cut recruitment costs
Minimise operational disruption
Speed up time-to-hire
We match the right people with the right roles
Employers: hire better-fit candidates faster, with fewer drop-offs and stronger retention.
Candidates: find roles with clear expectations and a smooth application.
Candidates: find roles with clear expectations and a smooth application.
FAQ
FAQs
Clear answers to your questions - how the process works, what to expect, and how we keep hiring fast, fair, and focused on long-term fit.
How does it work with McRoberts?
How quickly can you start delivering candidates?
We already advertise on Indeed—what do you do differently?
Can you integrate with our ATS?
We don’t have an ATS—what do we do?
Do we get an account manager?
What reporting will we see?
What if we don’t hire the candidates you send?
Do you only hire drivers?
Can you help improve staff retention?
Are you GDPR compliant?
How do you keep data secure?
Is McRoberts a recruitment agency?
Can we trial McRoberts?
What do you need from us to get started?
Openings
Open Positions in Tourism industry
Explore our latest HGV driver vacancies and join a thriving team ofprofessionals.
PCV Driver
Company: Airparks
Birmingham
Become an Airparks bus driver. Enjoy more work-life balance with four days on, four days off