Boost response rates with automated SMS & WhatsApp campaigns

Drive immediate action with personalised, automated SMS and WhatsApp messages that keep candidates engaged throughout the hiring process.

Automated Recruitment SMS & WhatsApp Campaigns to Boost Response Rates

Candidates move quickly, and attention spans are short. If you rely on email alone, you’ll lose strong applicants—especially in roles where people are on the move and not checking inboxes regularly.

Automated SMS and WhatsApp campaigns drive immediate action with personalised messages that keep candidates moving through the process. Use them to prompt completion of applications, confirm interviews, reduce no-shows, and re-engage drop-offs.

This improves conversion while reducing admin. Candidates get faster responses and clearer next steps, and your team spends less time chasing—resulting in more starts and a smoother hiring experience.

Problems

With Automated recruitment SMS and Whatsapp campaigns we help to solve:

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Results

Results our clients have achieved

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Success Stories

Case study highlights

Automated recruitment SMS and Whatsapp campaigns

10–20 driver hires per month for Newport transport / FlixBus

McRoberts built a role-specific recruitment engine for Newport Transport / FlixBus, combining EVP-led creative, structured screening, automation and an ATS. The result: consistent high-quality hires at higher volumes than ever before—typically 10 hires per month, and up to 20 in peak months.

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3 specialist HGV hires in month one (Derby → Europe)

McRoberts helped Wallenborn hire experienced Class 1 HGV drivers for specialist aerospace and wide-load work—covering multi-day European tramping routes from a Derby base. With role-specific EVP, rich content, strict screening and a free ATS, Wallenborn secured three high-quality hires in the first month at an efficient cost per hire.

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Top-tier coach driver hiring for City Circle (West London)

McRoberts helped City Circle—a premium coach travel brand—build a pipeline of coach drivers who meet exceptionally high standards for customer service, presentation and vehicle pride. With EVP-led campaigns, proof-rich landing pages, scenario-based assessments and a free ATS, City Circle accessed high-quality candidates from new channels while saving hiring managers significant time.

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Testimonials

Customer testimonials

What transport and logistics teams say about working with McRoberts - faster hiring, better-fit candidates, and a more reliable process.

Tristan Davis

Head of Recruitment & Training

First Bus London

'When we started with McRoberts we had a serious driver shortage, with 500 vacancies to fill. It's no overstatement to say that the McRoberts team solved that problem. At our peak we have been hiring 60 new drivers per month - the results have been exceptional. But beyond the results, the level of customer services is beyond anything else I've seen or expected. Joe and the team are always quick to respond, and they always find a solution. As a business we believe that the work by the McRoberts team put us in a much stronger position to sell the business when we were acquired by First Bus. Thank you Joe and team.'

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Services

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Recruitment marketing & talent acquisition strategy

Get a tailored talent acquisition strategy to improve quality-of-hire, reduce cost-per-hire, and build a more predictable recruitment pipeline.

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Hire

Automated interview scheduling

Let candidates book, cancel or reschedule easily. Improve attendance, reduce drop-outs and cut admin for hiring managers and recruiters.

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Hire

Targeted recruitment advertising

Run targeted recruitment campaigns that reach the right people fast. Improve applicant quality, reduce drop-off, and fill roles with better-fit hires.

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Attract

Employee retention analysis

Identify retention risk earlier with retention analysis and scoring. Make smarter hiring decisions and reduce churn by improving long-term fit.

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Retain

Candidate onboarding journeys

Improve retention with structured onboarding journeys that guide new hires step-by-step. Boost early engagement, reduce uncertainty and improve performance.

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Retain

Geo-targeting / commute-based filtering

Screen candidates by realistic commute time (car or public transport) so you interview people who can reliably get to work—improving punctuality and retention.

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Hire

Candidate pre-screening & application filtering

Automatically filter applicants by experience, qualifications and soft skills. Save time, reduce wasted interviews, and focus on best-fit candidates.

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Automated background checks (DVLA, DBS, right to work)

Automate compliance checks to reduce delays and admin. Keep hiring moving while ensuring candidates meet DVLA, DBS and Right to Work requirements.

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Applicant tracking system (free ATS)

Don’t have an ATS? Use our free ATS to track applicants, schedule interviews and streamline your hiring process with less admin and better visibility.

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AI-powered recruitment automation

Use AI to streamline screening, reduce admin, and identify best-fit candidates. Improve speed, consistency and hiring quality at scale.

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ATS integration & automation

Connect McRoberts to any ATS so qualified candidates land directly in your workflow. Reduce manual handling and speed up hiring without disruption.

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Recruitment performance analytics

Track cost-per-hire, time-to-hire, source performance and drop-off. Use real-time analytics to improve recruitment results consistently.

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Employer value proposition (EVP) development

Define what makes you a great place to work, then test EVP messaging across ads, landing pages and content to improve applicant quality and conversion.

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Diversity hiring strategies

Build more inclusive campaigns that engage underrepresented groups. Widen your candidate pool, improve hiring outcomes, and strengthen team culture.

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Talent pooling & candidate nurturing

Build talent pools and keep candidates engaged with automated nurturing. Stay top of mind and hire faster when roles open—without starting from scratch.

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Automated recruitment email campaigns

Re-engage candidates with automated email sequences that reinforce your EVP, recover abandoned applications, and improve conversion to interview and start.

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High-converting recruitment landing pages

Custom recruitment landing pages built to convert clicks into quality applications. We continuously test and optimise to improve conversion and reduce drop-off.

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Employee testimonials & storytelling content

Use real employee stories to boost credibility and conversion. Create content for ads, landing pages and campaigns that attracts better candidates.

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Competitor benchmarking

Compare your recruitment offer to competitors and uncover what candidates value. Improve positioning, increase conversion and attract better-fit hires.

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Recruitment video production

High-quality recruitment videos that showcase your employer brand. Perfect for job ads, landing pages and email—improving trust and conversion.

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Exit interview automation / feedback loops

Automate exit feedback to spot patterns behind churn. Turn insight into action and feed learning back into better hiring and retention decisions.

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Retain

We match the right people with the right roles

Employers: hire better-fit candidates faster, with fewer drop-offs and stronger retention.

Candidates: find roles with clear expectations and a smooth application.

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FAQ

FAQs

Clear answers to your questions - how the process works, what to expect, and how we keep hiring fast, fair, and focused on long-term fit.