Improve show rates with automated recruitment email campaigns

Re-engage candidates who abandon applications with automated email sequences that reinforce your employer value proposition and drive conversions.

Automated Recruitment Email Campaigns to Reduce Application Drop-Off

Application drop-off is normal—but it’s also recoverable. Many candidates abandon forms because they get interrupted, lose confidence, or aren’t fully convinced. Automated email nurturing re-engages those candidates and helps the right people complete the journey.

We build automated recruitment email campaigns that reinforce your EVP, answer common concerns, and prompt action at the right moments. This includes abandoned application sequences, interview prep, and re-engagement for warm candidates.

The outcome is higher conversion with minimal manual effort: fewer lost candidates, better-fit applicants progressing faster, and a more consistent hiring pipeline.

Problems

With Automated recruitment email campaigns we help to solve:

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Results

Results our clients have achieved

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Success Stories

Case study highlights

Automated recruitment email campaigns

High-quality bus driver hiring at scale across 10 London depots.

McRoberts delivered on-demand, pre-screened PCV and trainee driver candidates direct to First Bus London’s ATS—reducing time-to-hire, lowering cost per hire, and improving retention through better fit and original depot video content.

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10–20 driver hires per month for Newport transport / FlixBus

McRoberts built a role-specific recruitment engine for Newport Transport / FlixBus, combining EVP-led creative, structured screening, automation and an ATS. The result: consistent high-quality hires at higher volumes than ever before—typically 10 hires per month, and up to 20 in peak months.

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Seasonal staffing confidence for Airparks

McRoberts built a multi-channel recruitment engine for Airparks—delivering high-quality, pre-screened PCV drivers and operational hires directly into Workable. Airparks now heads into each seasonal peak confident staffing will be sorted, with stronger retention, culture and customer service.

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Testimonials

Customer testimonials

What transport and logistics teams say about working with McRoberts - faster hiring, better-fit candidates, and a more reliable process.

Tristan Davis

Head of Recruitment & Training

First Bus London

'When we started with McRoberts we had a serious driver shortage, with 500 vacancies to fill. It's no overstatement to say that the McRoberts team solved that problem. At our peak we have been hiring 60 new drivers per month - the results have been exceptional. But beyond the results, the level of customer services is beyond anything else I've seen or expected. Joe and the team are always quick to respond, and they always find a solution. As a business we believe that the work by the McRoberts team put us in a much stronger position to sell the business when we were acquired by First Bus. Thank you Joe and team.'

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Carl Ebsen

Product Manager - Outsized & Aerospace Division

Wallenborn

'We are very happy with McRoberts - they helped us hire 3 HGV Drivers within 3 weeks, much faster than we expected. We are impressed with the results because we were looking for very specialised drivers with wide-load and EU experience. We liked that the whole campaign was done using our branding, and they also introduced us to a totally new approach to recruitment, which has changed how we think about our hiring strategy. Thanks Joe and the team!'

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Services

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Recruitment marketing & talent acquisition strategy

Get a tailored talent acquisition strategy to improve quality-of-hire, reduce cost-per-hire, and build a more predictable recruitment pipeline.

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Hire

Automated interview scheduling

Let candidates book, cancel or reschedule easily. Improve attendance, reduce drop-outs and cut admin for hiring managers and recruiters.

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Hire

Targeted recruitment advertising

Run targeted recruitment campaigns that reach the right people fast. Improve applicant quality, reduce drop-off, and fill roles with better-fit hires.

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Attract

Employee retention analysis

Identify retention risk earlier with retention analysis and scoring. Make smarter hiring decisions and reduce churn by improving long-term fit.

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Retain

Candidate onboarding journeys

Improve retention with structured onboarding journeys that guide new hires step-by-step. Boost early engagement, reduce uncertainty and improve performance.

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Retain

Geo-targeting / commute-based filtering

Screen candidates by realistic commute time (car or public transport) so you interview people who can reliably get to work—improving punctuality and retention.

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Hire

Candidate pre-screening & application filtering

Automatically filter applicants by experience, qualifications and soft skills. Save time, reduce wasted interviews, and focus on best-fit candidates.

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Automated background checks (DVLA, DBS, right to work)

Automate compliance checks to reduce delays and admin. Keep hiring moving while ensuring candidates meet DVLA, DBS and Right to Work requirements.

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Hire

Applicant tracking system (free ATS)

Don’t have an ATS? Use our free ATS to track applicants, schedule interviews and streamline your hiring process with less admin and better visibility.

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Hire

AI-powered recruitment automation

Use AI to streamline screening, reduce admin, and identify best-fit candidates. Improve speed, consistency and hiring quality at scale.

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ATS integration & automation

Connect McRoberts to any ATS so qualified candidates land directly in your workflow. Reduce manual handling and speed up hiring without disruption.

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Hire

Recruitment performance analytics

Track cost-per-hire, time-to-hire, source performance and drop-off. Use real-time analytics to improve recruitment results consistently.

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Hire

Automated recruitment SMS and Whatsapp campaigns

Drive faster candidate action with personalised SMS and WhatsApp automation. Reduce drop-off, improve attendance, and keep hiring moving.

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Hire

Employer value proposition (EVP) development

Define what makes you a great place to work, then test EVP messaging across ads, landing pages and content to improve applicant quality and conversion.

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Attract

Diversity hiring strategies

Build more inclusive campaigns that engage underrepresented groups. Widen your candidate pool, improve hiring outcomes, and strengthen team culture.

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Talent pooling & candidate nurturing

Build talent pools and keep candidates engaged with automated nurturing. Stay top of mind and hire faster when roles open—without starting from scratch.

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Hire

High-converting recruitment landing pages

Custom recruitment landing pages built to convert clicks into quality applications. We continuously test and optimise to improve conversion and reduce drop-off.

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Attract

Employee testimonials & storytelling content

Use real employee stories to boost credibility and conversion. Create content for ads, landing pages and campaigns that attracts better candidates.

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Competitor benchmarking

Compare your recruitment offer to competitors and uncover what candidates value. Improve positioning, increase conversion and attract better-fit hires.

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Attract

Recruitment video production

High-quality recruitment videos that showcase your employer brand. Perfect for job ads, landing pages and email—improving trust and conversion.

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Attract

Exit interview automation / feedback loops

Automate exit feedback to spot patterns behind churn. Turn insight into action and feed learning back into better hiring and retention decisions.

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Retain

We match the right people with the right roles

Employers: hire better-fit candidates faster, with fewer drop-offs and stronger retention.

Candidates: find roles with clear expectations and a smooth application.

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FAQ

FAQs

Clear answers to your questions - how the process works, what to expect, and how we keep hiring fast, fair, and focused on long-term fit.