Coach driver recruitment for service-first, CPC-ready hires

Hire coach drivers for tours, contracts or private hire with licence/CPC screening and customer-mindset filtering. Reduce drop-off, protect service quality, and keep work covered with a steady pipeline.

Coach driver recruitment: licence/CPC screening and service-first hiring for reliable delivery

Coach driver hiring often suffers from two issues: inconsistent candidate quality and reliability challenges that directly impact customer experience. Employers also face seasonal spikes and competition from bus and HGV roles. McRoberts helps you recruit coach drivers with targeted campaigns and messaging tailored to your operation—touring, rail replacement, private hire, airport transfers, or contracts.

We screen early for licence/CPC, relevant experience, availability, shift patterns, and customer-facing mindset. Realistic job previews clarify hours, weekends, nights out, and route types to reduce wrong-fit hires and churn. Automation keeps candidates engaged and reduces drop-off.

You get a dependable pipeline of coach drivers who protect service delivery, brand reputation, and customer satisfaction.
Issues

Common problems when hiring a  Coach driver

High employee turnover

New starters don’t stick, forcing you into a costly, never-ending cycle of hiring.

Reliance on agency staff

Fees rise and control drops - yet you still don’t build a reliable pipeline of your own.

Attracting the wrong candidates

Applications look fine on paper, but people drop out, don’t show, or aren’t a fit for the work.

Recruitment disrupting operations

Vacancies and last-minute cover create rota chaos, overtime spikes, and stressed managers.

Hiring issues damaging reputation

Wrong hires and poor candidate experiences spread quickly - hurting word-of-mouth, reviews, and referrals.

Lack of recruitment strategy

Hiring decisions are made week-to-week, with no clear plan for volume, roles, or locations.
Services

Services for Coach driver

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We help you compete for talent with a clear EVP, compelling video and high-performing ads that bring in candidates who are more likely to show up, perform and stay.
From commute-based screening to automated checks and candidate nurturing, we help you convert more qualified applicants into starters — with less effort from internal teams.
We help you spot early risk, strengthen onboarding, and build a retention-focused system that reduces early leavers and stabilises your workforce.
Results

Results our clients have achieved

10+ drivers hired per month
5x faster hiring process
20% increase in driver retention
Zero agency drivers
50% reduction in cost per hire
3X increase in women driver candidates
Better customer service ratings
70% faster speed-to-hire
60 drivers hired per month

Client Benefits

Reduce staff turnover
Reduce agency staff costs
Increase candidate quality
Cut recruitment costs
Minimise operational disruption
Speed up time-to-hire
Testimonials

Customer testimonials

What transport and logistics teams say about working with McRoberts - faster hiring, better-fit candidates, and a more reliable process.
Tristan Davis
Head of Recruitment & Training
First Bus London
'When we started with McRoberts we had a serious driver shortage, with 500 vacancies to fill. It's no overstatement to say that the McRoberts team solved that problem. At our peak we have been hiring 60 new drivers per month - the results have been exceptional. But beyond the results, the level of customer services is beyond anything else I've seen or expected. Joe and the team are always quick to respond, and they always find a solution. As a business we believe that the work by the McRoberts team put us in a much stronger position to sell the business when we were acquired by First Bus. Thank you Joe and team.'
See case study
Domonic Barber
Operations Lead
Airparks
'Since partnering with McRoberts to recruit PCV Drivers and Shift Managers we’ve stopped hiring agency staff altogether, which has not only reduced our costs, it has also improved our team culture, and our customer service has got better too. Our customer satisfaction rate is now the highest it has ever been. Since starting with McRoberts the overall quality of staff we’re hiring has levelled up, so I’m confident that we’ll see an improvement in retention too - thanks McRoberts team!'
See case study
Mariela Juárez Duarte
HR Manager Sightseeing UK
The Original Tour
‘We are extremely pleased with McRoberts. They are going above and beyond to understand our recruitment needs and to align candidates perfectly with our expectations. From their weekly stats and meetings with Joe, their professionalism, promptness, and attention to detail have been evident throughout the digital recruitment campaign they are doing for us. We do feel valued as a client. Moreover, even though we started with McRoberts 3 months later than with other recruitment sources, we have hired more Drivers sent to us by McRoberts than any other recruitment boards combined. Definitely, we will keep working with McRoberts in our future recruitment campaigns. Well done Joe and team!’
See case study
Carl Ebsen
Product Manager - Outsized & Aerospace Division
Wallenborn
'We are very happy with McRoberts - they helped us hire 3 HGV Drivers within 3 weeks, much faster than we expected. We are impressed with the results because we were looking for very specialised drivers with wide-load and EU experience. We liked that the whole campaign was done using our branding, and they also introduced us to a totally new approach to recruitment, which has changed how we think about our hiring strategy. Thanks Joe and the team!'
See case study
Ben Parry
Operations Director
The Original Tour
'You did such a good job for us last year that you have effectively put yourself out of business! Seriously though, for the first time ever we don't have any agency drivers. We don't need to do a mass recruitment drive for the summer. And, aside from natural attrition giving rise to the odd replacement here and there, recruitment is not required!'
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Ian Coyle
Head of Operations
Newport Transport
'We've hired 222% more drivers in the first three months since changing our hiring processes with Joe and the McRoberts team. The difference is night and day - we're getting a steady flow of quality candidates across both bus and coach, not the usual feast or famine.

What's made the real difference is we're not wading through piles of low quality applicants anymore. The candidates we're seeing are genuinely interested and actually suitable, which means my team can focus on getting them through their training rather than endlessly screening people who were never going to work out.

Joe and his team don't just set things up and disappear - they're constantly tweaking things based on what's working, and when we need something adjusted it happens quickly. We've built up real confidence in the pipeline now, and we're already seeing our agency driver costs decreasing.

It's the kind of partnership you actually want when you're trying to solve a problem properly. I'd have no hesitation recommending them to other operators.'
See case study
Matthew Bryant
Assistant Head of Operations
Newport Transport
"We've brought on 222% more drivers in the first quarter working with McRoberts, and it's kept us properly busy - in a good way. We're spending time onboarding and training people who are going to stick, not chasing people or dealing with no-shows.

Joe's been really easy to work with. If something needs adjusting - messaging, screening questions, whatever - it gets sorted quickly and we see the impact fast. The quality of applicants coming through has been consistently high, which just makes the whole process smoother and quicker for everyone involved.

I'm happy to speak to anyone who wants a reference - it's been a straightforward improvement to how we recruit."
See case study
Alice Capell
People Business Partner
Airparks
'We have had a great experience collaborating with McRoberts who consistently demonstrate that no task is too challenging. They are always coming up with new, innovative ideas and are quick to respond to any questions we have. McRoberts have been a fantastic partner in our recruitment success.'
See case study

We match the right people with the right roles

Employers: hire better-fit candidates faster, with fewer drop-offs and stronger retention.

Candidates: find roles with clear expectations and a smooth application.
FAQ

FAQs

Clear answers to your questions - how the process works, what to expect, and how we keep hiring fast, fair, and focused on long-term fit.
How does it work with McRoberts?
How quickly can you start delivering candidates?
We already advertise on Indeed—what do you do differently?
Can you integrate with our ATS?
We don’t have an ATS—what do we do?
Do we get an account manager?
What reporting will we see?
What if we don’t hire the candidates you send?
Do you only hire drivers?
Can you help improve staff retention?
Are you GDPR compliant?
How do you keep data secure?
Is McRoberts a recruitment agency?
Can we trial McRoberts?
What do you need from us to get started?
Issues

Problems faced by companies in the  industry

High employee turnover

New starters don’t stick, forcing you into a costly, never-ending cycle of hiring.

Reliance on agency staff

Fees rise and control drops - yet you still don’t build a reliable pipeline of your own.

Attracting the wrong candidates

Applications look fine on paper, but people drop out, don’t show, or aren’t a fit for the work.

Recruitment disrupting operations

Vacancies and last-minute cover create rota chaos, overtime spikes, and stressed managers.

Hiring issues damaging reputation

Wrong hires and poor candidate experiences spread quickly - hurting word-of-mouth, reviews, and referrals.

Lack of recruitment strategy

Hiring decisions are made week-to-week, with no clear plan for volume, roles, or locations.
Results

Results our clients have achieved

No items found.

Client Benefits

No items found.
Services

Services we provide for  industry

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We help you compete for talent with a clear EVP, compelling video and high-performing ads that bring in candidates who are more likely to show up, perform and stay.
From commute-based screening to automated checks and candidate nurturing, we help you convert more qualified applicants into starters — with less effort from internal teams.
We help you spot early risk, strengthen onboarding, and build a retention-focused system that reduces early leavers and stabilises your workforce.